I SEE A TACO

To get Canadians to start seeing tacos everywhere as part of Taco Bell’s first global campaign, we created a series of ads – outdoor and digital – for fake brands featuring items that looked suspiciously like tacos. Curious consumers could scan the QR codes or search for the brands, at which point they’d be brought to a Taco Bell teaser page. After a short time in market, we updated the ads and landing page to let everyone know that Taco Bell was responsible and that they could score some free tacos and swag.

NARCITY Blogto CURIOCITY CISION STRATEGY YAHOO NEWS