Sweeten the Small Stuff
To let everyone know that a) indulgent chocolate whipped cream exists, and b) it’s for more than just pie-based holidays, we promoted it as a treat that feels like a luxury without the price tag of one. After all, treating yourself doesn’t have to be fancy.
Gay Lea Chocolate Whipped Cream became the brand’s #2 product after the 360 campaign, with a 97% VCR, 24M social views (1098% above benchmark), and 115K click-throughs from video and social.