Food, For Thought
We relaunched Maple Leaf’s protein-packed Grab’n Snack brand with a new visual identity and health-centric thought starters to trigger both appetites and contemplation. These contextual headlines showed up outside and online, generating 58,770,000 impressions - exceeding our goal by 46% while only spending 65% of our media budget.
I See a Taco
To get Canadians to start seeing tacos everywhere as part of Taco Bell’s first global campaign, we created a series of ads for fake brands featuring items that looked suspiciously like tacos. Curious consumers could scan the QR codes or search for the brands, at which point they’d be brought to a Taco Bell teaser page. After a short time in market, we updated the ads and landing page to let everyone know that Taco Bell was responsible and that they could score some free tacos and swag.
